Valuable Partnerships: these are essential to any business survival. Why? Because, valuable partnerships allow you to grow in conjunction with others. Your business cannot possibly make it on its own.
I speak of partnerships that have the direction in which your business is headed, other owners who share your vision and thoughts, it is a true reciprocal relationship.
Cross promotion, is that what your valuable partner does for you? Or, perhaps is it a ONE WAY street?
These are a few of the questions that you may want to ask before engaging in a relationship with another business or business owner.
What is the vision?
For example, as photographers we value relationships with vendors that allows us to grow, by offering the latest products
in the market and you may think, if they are vendors, they have no reason to cross promote you, well this isn't true.
Another example, Social Media is a POWERFUL Tool and as such, it needs to be carefully handled... Products used in our studio, are products that let us bring to our clients incredible images that they will display... These vendor relationships, permits the use and the affordability to use certain tools to create, in the process many images are used in media and our business and including some of our client's businesses get exposure nationally and at other national levels.
Also, the products... We get to see first hand what is out there for our commercial clients, which will be used to upstage product vision in virtual and printed media... making our clients shine over their competition.
At the same level, as a business owner, YOU must team up with a valuable partnerships, whether be local or nationally [even internationally] Networking is the oldest and the most amazing way to advertise along with a great publicist and marketing team and a tremendous and valid strategy.
We all want for the world to know what we do, we are in business to succeed and create solutions for clients.
The goals are high and the only way to attain mentioned success is to partner up with valuable individuals and companies that share your vision and concepts!